Bedrock Data Automation (BDA) turns documents, images, audio and video into structured output through one managed API. This page covers standard output vs blueprints, BDA as the parser for Knowledge Bases, how it compares with Textract, Comprehend, Rekognition and Transcribe, use cases, setup and cost.
BDA turns "make sense of this file", whatever the file is, into one managed API call that returns structured output.
The data that matters is often unstructured: invoices and contracts as PDFs, claims with photos, recorded calls, training video. Software cannot act on a scanned PDF or an hour of audio until something reads it and emits fields, text or labels.
Teams used to wire a separate service per file type: Textract for OCR and forms, Comprehend for entities and sentiment, Rekognition for images and video, Transcribe for speech, plus glue code to merge and fix the outputs.
BDA replaces that with one API and one consistent JSON response. A document comes back with text, tables and a summary; an image with a caption, detected text and tags; audio with a transcript; video with scene segmentation, transcripts and summaries. It is a managed extraction service, not a model you prompt. See the BDA user guide.
You submit a file, usually from S3, and get a structured result tuned to its type.
The output format is consistent across modalities, so downstream code needs no per-type parser. BDA runs asynchronously at scale against content in S3. Capabilities per modality grow over time; check the current docs when you scope a build.
Standard output answers "what is in this file?" Custom output answers "give me these exact fields in this shape."
BDA's defaults per modality, with little or no configuration. Use it to understand or index content: feeding search or RAG, summaries, catalogues, triage. It is also the fastest way to see what BDA does with your real data.
A blueprint is a schema naming the fields to extract, for example invoice_number, vendor_name, line_items, total and due_date. You describe each field (often in plain language), set its type, and can add normalization and validation such as consistent date formats. AWS offers sample blueprints for common documents (invoices, receipts, IDs, bank statements) that you can use or adapt.
Because BDA reads the document with a model rather than matching positions, one blueprint can work across many vendors' layouts. That is where template-based tools broke.
A BDA project bundles your output settings and blueprints into one reusable configuration that your pipeline calls. A project can route different inputs to different blueprints.
RAG only works if source content parses cleanly. BDA is how messy PDFs, images and media become retrievable text.
Layout-heavy PDFs, scanned pages, slides, images and recordings defeat simple text extraction, and bad parsing produces bad chunks.
BDA is selectable as the parser inside Amazon Bedrock Knowledge Bases. It turns each file into a faithful text representation (tables kept, media transcribed) before the Knowledge Base chunks, embeds and stores it. You can also run BDA on its own and write the output to your own vector store or search index. See Bedrock Knowledge Bases and RAG on AWS.
BDA is the unified option for most new multimodal extraction work. The single-purpose services still fit narrow, high-volume tasks.
The older services are single-modality specialists: Textract (document OCR, forms, tables), Comprehend (NLP over text you already have), Rekognition (image and video detection) and Transcribe (speech to text). Mixed content means orchestrating several and merging results.
BDA gives one API across four modalities, a consistent format, and model-based reading that copes with layout drift. Reach for it first on new document or multimodal work. Keep a point service for a narrow, deterministic, very-high-volume job it already does well, or for an existing pipeline you do not want to rebuild.
| Service | Modalities | What it returns | Best for |
|---|---|---|---|
| Bedrock Data Automation | Documents, image, audio, video | Unified JSON: fields, tables, summaries, transcripts, scene labels | New multimodal and document work; named-field IDP; RAG parsing |
| Amazon Textract | Documents | OCR text, key-value pairs, tables | High-volume OCR on known document types |
| Amazon Comprehend | Text | Entities, sentiment, key phrases, PII, classification | NLP over text you already have |
| Amazon Rekognition | Image, video | Objects, faces, moderation, text in image | Narrow, high-scale vision tasks |
| Amazon Transcribe | Audio | Transcript | High-volume transcription |
BDA's main use cases match its two hardest modalities: documents and media.
BDA is also a component in larger systems: the parser for a Knowledge Base, a tool an agent calls to read an attachment, or the ingestion step for an analytics warehouse.
BDA is managed, so most of the effort goes into designing your output, not running infrastructure.
Test blueprints on your messiest real samples. For high-stakes extraction (payments, compliance), add a human review path for low-confidence results instead of auto-committing everything. The output is structured data, not a finished feature: validation, wiring and review UX decide whether a production system works.
BDA is priced by what you process, per modality, with a premium for custom extraction.
Documents are billed per page, images per image, and audio and video per minute. Custom output (blueprints) costs more than standard output, and deeper processing costs more than lighter processing. Add S3 storage and any compute around it. A rough estimate is volume × the unit rate for that modality × (standard or custom). Check the Bedrock pricing page for current rates.
Modality drives cost: single-page documents are cheap; hours of video with deep scene analysis are the expensive end. Standard vs custom is a lever: if you only need to index or summarize, skip blueprints for those files.
BDA usage, S3 and the surrounding services all draw down AWS credits automatically.
Partner-filed funding: a vetted AWS partner can file POC (proof of concept) funding to prove a document or media automation use case, MAP funding if the pipeline moves off another cloud, or incremental workload (IW) funding if you already run on AWS and this is new work. For startups this is typically $50K to $150K. Depends on the workload; AWS approves.
AWS Activate: you apply yourself. Activate Founders gives self-funded startups $1,000 to start, up to $5,000. Activate Portfolio gives up to $200,000 with the Org ID from your VC, accelerator or angel group, if it is an Activate Provider. A consulting partner cannot file Activate for you.
CloudRoute matches you with one vetted AWS partner who can design the blueprints, wire the S3 and async pipeline, connect it to a Knowledge Base or database, add the review path, and check which funding fits. Startups pay CloudRoute nothing. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
The most important design choice in a BDA pipeline.
| Dimension | Standard output | Custom output (blueprints) |
|---|---|---|
| What it returns | Modality defaults: text and summary, caption and tags, transcript, chapters and scenes | Exactly the named fields you define |
| Configuration | None | A blueprint (fields, descriptions, types, validation) |
| Handles layout variation | Yes | Yes; one blueprint covers many formats |
| Relative cost | Lower per unit | Higher per unit |
| Normalization and validation | No | Built into the blueprint |
| Best for | Indexing, summaries, RAG parsing, triage | IDP: invoices, IDs, forms, contracts |
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the test with you. Then it checks whether the test qualifies for POC (proof of concept) funding. A POC can fit whether or not you run on AWS today.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
A vetted AWS partner can design the blueprints, wire the S3 and async pipeline, connect it to a Knowledge Base or your database, and add the review path. The same partner checks whether the work qualifies for POC, MAP or IW funding: typically $50K to $150K for startups. Depends on the workload; AWS approves. CloudRoute is free for startups.