10 qualified AWS deals a quarter, ready for your team to deliver. Short a quarter? We keep working until you have all 10.
Membership runs in 90-day cycles that start with your first deal, billed monthly. Every tier receives 10 qualified deals per quarter, guaranteed. A flat 10% commission on the funding AWS approves for each deal comes on top. We match you to the right APN tier and scope on the discovery call.
Four steps, in order. Demand, qualification, routing, delivery. Each one tightens the funnel.
Every routed deal is a startup with real AWS work. Your firm files the AWS partner funding that fits in AWS Partner Central, and AWS decides. CloudRoute's 10% applies only to the funding AWS approves.
The startup is moving to AWS from another cloud, a platform such as Heroku, or its own servers. Your firm files MAP funding when the migration qualifies.
AWS MAP funding →The startup wants to test a workload on AWS, such as an AI feature on Amazon Bedrock. Your firm files POC funding when the test qualifies.
The AWS POC program →The startup already runs on AWS and is launching new work: an AI feature, a new customer or a new contract. Your firm files IW funding when the new workload qualifies.
AWS incremental workload funding →For startups, the funding is usually $50K to $150K. Depends on the workload; AWS approves. AWS describes its programs on its partner funding page. The startup's side of the same routes: AWS funding for startups: who files what.
AWS MSPs are welcome. CloudRoute routes startup projects that can qualify for AWS partner funding to AWS consulting firms, AWS MSPs included. It is not a general MSP lead list.
AWS sets your partner tier: Select, Advanced or Premier. AWS says you "unlock more benefits and resources as you progress through the tiers" (AWS Partner Services Tiers). CloudRoute membership uses the same three names but is a separate choice. Routing considers your AWS partner tier, region and specialty.
| Membership | Monthly fee | Qualified deals a quarter | Average deal size | Commission |
|---|---|---|---|---|
| Select | $5K a month | 10 | $10K to $20K | 10% of AWS-approved funding |
| Advanced | $7.5K a month | 10 | $30K to $50K | 10% of AWS-approved funding |
| Premier | $10K a month | 10 | $70K to $100K | 10% of AWS-approved funding |
Every tier gets 10 qualified deals a quarter. If a quarter runs short, CloudRoute keeps working until you have all 10.
AWS says partners get "technologies, programs, funding, and tools", certifications to build AWS expertise, technical and business support, and co-selling with AWS (AWS Partner Network). For a services firm, the key benefit is partner funding such as MAP and POC, which your firm files and AWS approves project by project. AWS Partner Marketing Central gives you self-service campaigns and content to run yourself. CloudRoute does not replace either. It adds demand: qualified startup deals, routed to your firm.
Every tier receives ten qualified deals per quarter — each one pre-qualified and ready for your team to deliver. If a quarter runs short, we keep working until you have all 10.
Since January 2026 the CloudRoute team has helped startups secure more than $5M in AWS credits and funding, and routed 40+ qualified applications to AWS partners. These are the only two figures we publish.
We priced this against the cost of building the same demand engine in-house — BDRs, content, paid acquisition, AWS qualification analysts.
Most demand-gen options for APN partners are some flavor of Marketplace listing, hired BDR, or generic lead-gen agency. Here is how they actually compare.
| CloudRouteus | AWS Marketplace listing | In-house BDR / SDR hire | Generic B2B lead-gen agency | |
|---|---|---|---|---|
| Pre-qualified, scored deals | ✓ Yes | — No | Sometimes | — Rarely |
| Written AWS readiness assessment | ✓ Yes | — No | — No | — No |
| Region & APN-tier matching | ✓ Yes | Listing | — No | Generic |
| 90-day deal protection | ✓ Yes | — No | N/A | — No |
| Cost (effective monthly) | from $5K + 10% | $0+% | $8–12K | $10–20K |
| Time to first qualified deal | <30d | Months | 60–90d | 60–90d |
| Performance guarantee | 10 deals / quarter | — No | — No | — Rarely |
| Discloses any conflict before the intro | ✓ Yes | N/A | N/A | — Rarely |
Six things, in plain English. The point is to remove friction between qualified demand and your delivery team.
10 every quarter, at every tier. Already scoped through our discovery call and a written AWS readiness assessment — workload, MAP / OLA eligibility, region. Ready for your team to deliver.
A flat monthly membership keeps us focused on fit, not volume. Plus a flat 10% commission on the funding AWS approves for each deal — no hidden fees, no markup.
We route by region, industry, technical fit, and APN tier (Select / Advanced / Premier). You will not waste cycles on poor-fit deals.
Once a deal is routed to you, it is yours for ninety days. No double-routing, no internal competition.
You receive a warmed-up client and a written AWS readiness report — workload, MAP eligibility, sizing — that you can close on. The hard part is done.
Quarterly review. Partners who close well receive first look at the next quarter's flow.
Flat 10% of the funding request amount AWS approves for each deal — same at every tier, no renegotiation. Due 30 days after the deal is marked Won. Run the numbers on your own deal size below.
Numbers shown for the entry tier ($5K/mo, 10 qualified deals/quarter — $1,500 per deal). Larger firms scale up. We'll walk through your tier's economics on the discovery call.
From signed contract to first routed deal in under two weeks. Your 90-day clock starts on that first deal; guarantee check at the end of every cycle.
One example of the steps, from the founder's form to AWS approval. It shows the process, not a result.
Example: a startup wants to move off another cloud, test an AI feature, or launch new work on AWS. These are the steps every match follows.
Cloud, stage, monthly spend and what they are building. It takes about 90 seconds. No AWS knowledge needed.
A person at CloudRoute reads the inquiry and checks which route fits: MAP for a move to AWS, POC for a test, IW for new work on AWS. VC-backed founders also hear how to apply for Activate themselves.
We choose an AWS partner by region, stack and funding route, and tell the founder why.
They run a discovery call and write a short scope: the work, the funding route they would file, and what AWS will ask to see.
If the workload qualifies, the partner files MAP, POC or IW funding. AWS reviews it and approves or declines. Nothing is promised before AWS approves.
Hire the partner or not. There is no obligation. Startups pay CloudRoute nothing. Partners pay CloudRoute a monthly membership of $5K, $7.5K or $10K plus 10% of AWS-approved funding.
Eight clauses, no boilerplate. The full agreement is two pages and signed at kickoff.
Quarterly. Membership runs in 90-day cycles that start the day your first deal lands, billed monthly at your tier rate — Select $5K, Advanced $7.5K, Premier $10K. Every cycle carries the 10-deal guarantee.
None. Keep your own pipeline. We route deals, you deliver. We do not require category lock-in.
You agree not to directly solicit leads we introduce for twenty-four months post-introduction. Standard, mutual, plain English.
A ninety-day protection window from the day we hand off. After that, the deal returns to the pool.
If close-rate falls below 20% on routed deals over a six-month window, we pause routing and review together. Membership billing continues while routing is paused. No surprises.
A fifteen-minute monthly pipeline sync and a quarterly performance review. Report any new engagement with a customer we introduced within 30 days — managed services included, with their monthly value. We may check in with introduced customers about the work.
At the end of any quarterly cycle with thirty days' notice. Existing deals in flight are honored to completion.
Membership is invoiced every 30 days of your 90-day cycle, each invoice due 14 days after issue — pay online through the secure Stripe payment link on each invoice (card or bank transfer), or by bank transfer direct on request. Commission is a flat 10% of the funding request amount AWS approves — on every AWS-funded engagement with a customer we introduced, for 24 months from introduction, follow-on projects and additional businesses included. Due 30 days after each deal is marked Won. Managed-services commission is agreed per engagement.
Free models have to make their money on volume: hidden fees, resold data, or a cut of whatever they can push through. That pushes them toward volume, not fit. Membership keeps us focused on routing the right deals to the right APN partners. You also get 10 qualified deals guaranteed every quarter, written AWS readiness assessments, and the routing priority that comes with paid status. Most "free" options will not deliver a single qualified deal in the same window.
Our guarantee covers it: every tier receives 10 qualified deals every quarter. If a quarter runs short, we keep working until you have all 10. The target is the same at every tier; what changes by tier is the average deal size.
No. Run your own outbound, your own paid, your own partner relationships. We add a stream, we do not replace yours.
A prospect that has completed our 30-minute discovery call and passed our written AWS readiness assessment: workload scoped, MAP / OLA eligibility flagged, region and timeline confirmed. Real budget, real timeline, real workload. Not an MQL, not a cold reply.
Demand-gen has a ramp curve. Thirty days is not enough to judge supply, and our guarantee is built around 90-day cycles that start the day your first deal lands. The contract is quarterly across all tiers. Billing is monthly so cash flow stays clean.
We pause routing and review together. Usually it is a fit issue we can tune: wrong industry, wrong deal-size band, wrong handoff. We adjust before we resume. Membership billing continues while routing is paused.
You do. Once routed, the deal is yours for 90 days, and the client relationship is yours once closed. From time to time, CloudRoute checks in with customers we introduced, to make sure the work is on track and every engagement is on record. We never sell them delivery work ourselves.
It is covered. Commission applies to every AWS-funded engagement with a customer CloudRoute introduced, for 24 months from the introduction: another business the same owner runs, a follow-on project, phase two. Report each new engagement in your dashboard within 30 days of it starting. Managed services the customer pays you for are reported with their monthly value; commission on them is agreed per engagement. Reported follow-ons do not count toward your 10-deal guarantee.
SEO and content for high-intent AWS terms (MAP, Bedrock, modernization, Marketplace, Well-Architected), paid acquisition on LinkedIn and Google, advisory relationships with AWS PSAs and account teams, and inbound from our published assessments. All channels feed one funnel.
The usual sources are referrals, your own outbound and content, co-selling with AWS through ACE in AWS Partner Central, and AWS Marketplace listings. CloudRoute adds one more stream of AWS consulting leads: startups that came to CloudRoute for AWS funding, qualified on a discovery call and routed to one member firm. Every tier gets 10 qualified deals a quarter.
Mostly three ways: fees for the work they deliver (migrations, builds, managed services), reselling AWS for firms in AWS reseller programs, and AWS partner funding such as MAP and POC, which AWS approves project by project. CloudRoute charges member firms a monthly membership plus a flat 10% of the funding AWS approves for each routed deal. A qualified introduction that does not become a deal carries no commission.
They share the names Select, Advanced and Premier, but they are separate. AWS sets your partner tier in the AWS Partner Network. Your CloudRoute membership is Select ($5K a month), Advanced ($7.5K) or Premier ($10K). Routing considers your AWS partner tier, region and specialty. Every membership tier gets the same 10 qualified deals a quarter; what changes by tier is the average deal size.
No. ACE (APN Customer Engagements) is AWS's program in AWS Partner Central for sharing opportunities between AWS and its partners. CloudRoute finds, qualifies and routes its startups itself; AWS does not refer them. Once your firm takes a deal on, it works the opportunity with AWS as it would any other and files the partner funding that fits.
No. AWS Partner Marketing Central is AWS's self-service marketing platform for partners, with ready-made campaigns and content your firm runs itself. CloudRoute does not run your marketing. It routes qualified startup deals to your firm.
AWS gives partners programs, funding and tools, certifications to build expertise, technical and business support, and co-selling with AWS. Partner funding such as MAP and POC is filed by your firm and approved by AWS. CloudRoute adds demand: 10 qualified startup deals a quarter on every tier, routed to your firm.
We curate, not aggregate. Each partner is vetted on APN tier, specialty, delivery history, and client references before it joins. Member partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
Three principles. They explain every routing decision we make.
Judgment is more valuable than labor.
The best partner is rarely the one who bids loudest.
Independence is a feature. We disclose every conflict.
Three short steps. We will review and respond within one business day.