We had two great delivery leads and zero outbound capacity. Every deal came from one founder's network, which had hit its ceiling. We'd looked at hiring an SDR — the math was $120K loaded for a 9-month ramp and a coin-flip on fit.
Joined as Advanced ($7.5K/mo). Region: UK + Ireland. Specialty tags: healthcare, HIPAA / NHS, off-Heroku, Bedrock.
First routed deal landed in 11 days. Closed 2 MAP-funded migrations and 1 Bedrock POC in the first 90 days — $340K in total partner revenue. Two of the three had AWS-filed funding attached, so the cash showed up faster than typical project work.
“We replaced what would have been a year of SDR experiments with a $22.5K quarterly bet that paid back inside the first two deals. The readiness assessment did the qualifying work my team would have skipped.