Provisioned Throughput reserves capacity for one Bedrock model, measured in model units, at a fixed hourly price. You choose no commitment, 1 month or 6 months; longer terms cost less per hour. You must buy it to run a customized model. On a base model it only beats on-demand at steady, high volume.
On-demand bills per token. Provisioned Throughput bills per hour for reserved capacity.
With on-demand inference you pay for each input and output token, and your throughput is limited by shared account quotas. With Provisioned Throughput you buy a number of model units for one specific model. Each MU gives a set number of input tokens and output tokens per minute, across all requests. You pay a fixed price per MU per hour, whatever you actually use.
The hourly price depends on three things: the model (a customized model costs the same as the base model it came from), the number of MUs, and the term. After you buy it, you get a provisioned model ARN and call that instead of the base model ID.
The choice is usage pricing and shared limits vs capacity pricing and reserved throughput.
| On-demand | Provisioned Throughput | |
|---|---|---|
| How you pay | Per input and output token | Per model unit per hour |
| Cost when idle | Nothing | Full hourly price |
| Throughput | Shared account quotas; you can be throttled | Reserved for your model |
| Commitment | None | None, 1 month or 6 months |
| Customized models | Not usable this way | Required |
| Fits | Variable, low or unknown traffic; prototypes | Steady high volume; customized models; paths that must not throttle |
One case is a rule. One is a judgment call.
Longer commitments cost less per hour and lock you in.
An AWS example shows the shape (pricing page, checked 10 October 2026): for Cohere Command, $49.50 per MU per hour with no commitment, $39.60 on a 1-month term and $23.77 on a 6-month term. Another example: one MU of a Llama 2 model on a 1-month term at $21.18 per hour comes to $15,757.92 for a 31-day month. Rates differ by model, so check the pricing page for yours.
PT wins on a base model only above a certain monthly token volume. Work it out from your own logs.
Two common mistakes: sizing from average traffic (so peaks still throttle) and forgetting that idle nights and weekends are billed. Utilization is the whole game. If your traffic is spiky or still growing, PT on a base model is usually the wrong call.
A short checklist.
There are two kinds of AWS money for a Bedrock build. A partner files one. You apply for the other yourself.
Partner-filed funding. An AWS consulting partner can file POC (proof of concept) funding to test a Bedrock workload, whether or not you run on AWS today. If you already run on AWS and are adding new AI work, the partner can file incremental workload (IW) funding instead. For startups this is often $50K to $150K. Depends on the workload; AWS approves. The work has to be real, and the partner has to be the one doing it.
AWS Activate, which you apply for yourself. Activate Founders gives $1,000 to start, up to $5,000, with no investor needed. Activate Portfolio gives up to $200,000 if your VC, accelerator or angel group is an Activate Provider and gives you its Org ID. A consulting partner cannot apply for Activate on your behalf. AWS made Activate credits usable for third-party models on Bedrock in April 2024. Note that AWS promotional credits do not pay upfront fees for Savings Plans or Reserved Instances; check the credit terms for any commitment you plan.
For most startups without a VC, the partner route is the larger of the two. CloudRoute matches you with one vetted AWS partner for free. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the test with you. Then it checks whether the test qualifies for POC (proof of concept) funding. A POC can fit whether or not you run on AWS today.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
Tell us what you are building on Bedrock. We match you with one vetted AWS partner. If the work qualifies, the partner files POC funding for a test, or incremental workload (IW) funding for new work on AWS: often $50K to $150K for startups. Depends on the workload; AWS approves. CloudRoute is free for startups.