A vetted AWS partner can file MAP, POC or incremental workload (IW) funding for your startup. For startups that is usually $50K to $150K. Depends on the workload; AWS approves. Activate Founders, which you apply for yourself, starts at $1,000; AWS says select startups get up to $5,000. Startups pay nothing to be matched.
AWS funding for startups comes from two places. You apply for Activate credits yourself. A vetted AWS partner files MAP, POC or IW funding for real work. Partner routes come first in the table, because for startups without a VC they are the larger route.
The partner-filed amount comes from CloudRoute's partner records: $50K to $150K for startups. Depends on the workload; AWS approves. AWS does not publish startup-sized amounts for MAP, POC or IW, so be careful with any exact figure you see online.
The Activate amounts are from AWS's Activate credits page, checked on October 10, 2026. AWS decides every application, whoever files it.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
For startups, partner-filed funding is usually $50K to $150K. Depends on the workload; AWS approves. A partner cannot promise an amount before AWS decides.
The amount follows the work, not your funding stage: the project, the AWS services it uses and how much new AWS usage it brings. The partner files a request for that project, and AWS sets what it approves.
Compare the partner range with Activate Founders, the tier AWS offers self-funded startups: $1,000 to start, and AWS says select startups can get up to $5,000. For a startup with no investor behind it and a real project ahead, partner-filed funding is usually the larger route.
Partner funding programs reach about $1M, but that tier is for enterprises such as banks, hospitals and municipalities, not startups. If someone promises your startup a fixed six-figure amount before anyone has looked at the work, ask where the number comes from.
Partner funding is tied to a project the partner works on. AWS's partner funding page says funds are available for partner-led opportunities to "explore proof of concepts, and accelerate migration projects". For MAP, it says partners receive cash or AWS promotional credits.
$50K to $150K for startups comes from CloudRoute's partner records as of October 10, 2026. It is not an AWS price list. Depends on the workload; AWS approves.
Each route matches a situation. Your matched partner checks which one fits your work. If none fits, the partner tells you, and you still have Activate.
When it fits: You are not on AWS yet and want to migrate.
Who files it: Your matched AWS partner. Condition: The migration qualifies and AWS approves it.
What AWS says: The MAP page describes three phases: Assess, Mobilize, and Migrate and Modernize. It says MAP brings tools, training, partner expertise and financial investments to offset initial migration costs. More: MAP for startup migrations.
When it fits: You want to test something, whether or not you are on AWS today.
Who files it: Your matched AWS partner. Condition: The test qualifies and AWS approves it.
What AWS says: The partner funding page lists exploring proof of concepts as one use of partner funds. More: POC funding for startups.
When it fits: You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract.
Who files it: Your matched AWS partner. Condition: The new workload qualifies and AWS approves it.
What AWS says: AWS does not describe IW funding on a public page. The name comes from how AWS partners file the work, and the route is in CloudRoute's partner records. The partner files it through AWS's partner funding process. More: incremental workload funding.
Because AWS built Activate for founders to apply to directly. Founders, Portfolio and the AI Startups tier all start with you, not with a consulting partner.
AWS lists the Activate rules on its credits page: pre-Series B, founded in the last 10 years, with an AWS account on a paid plan. You must be new to Activate credits or ask for more than you got before. AWS says Activate applicants hear back within 5 to 10 business days.
Some Activate Providers offer more than one package. AWS's own example is $25K for pre-seed startups and $100K for seed-stage startups. So a "$100K in AWS credits" offer from an investor or a startup platform is usually this kind of package. You apply with the provider's Org ID, and AWS decides.
AWS says thousands of VC firms, accelerators and startup organizations are Activate Providers, and it names Andreessen Horowitz, Brex, Carta, Greylock Partners, Sequoia and Y Combinator as examples. If you work with one of them, ask whether it can give you an Org ID.
They are separate programs with separate owners. You apply for Activate. Your partner files MAP, POC or IW funding for a project. AWS decides each one on its own.
Activate credits apply to your AWS account. AWS's Activate FAQ says they offset eligible AWS charges automatically each month, cannot be pointed at one service, and do not cover past bills. AWS says Activate credits usually expire within 1 to 2 years, depending on the package.
Partner-filed funding belongs to a project. The partner scopes the migration, test or new workload, files for it, and works on it with you. Tell your partner which credits you already hold, so the request is accurate. Whether both can apply to the same costs is AWS's call.
One rule applies to all AWS promotional credits. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees. See the AWS Promotional Credit Terms.
Less than you might think. The partner writes the request. You give it the facts about your work.
Often. Here is the honest list.
If none of these fit, and you have real work coming on AWS, a partner is worth one conversation. Being matched costs you nothing.
CloudRoute is a free referral service. We match your startup with one vetted AWS consulting partner that can file the funding your work may qualify for. Partners pay CloudRoute; startups pay nothing. CloudRoute is not part of AWS and does not decide applications.
Since January 2026, the CloudRoute team has helped startups secure $5M+ in AWS credits and funding, and has routed 40+ qualified applications to AWS partners.
Both are real AWS programs. They differ in who files, what you need and what they pay for.
| MAP, POC or IW (your partner files) | Activate Founders (you apply) | Activate Portfolio (you apply) | |
|---|---|---|---|
| Who applies or files | Your matched AWS partner | You | You, with your provider's Org ID |
| Amount | $50K to $150K for startups | $1,000 to start, up to $5,000 | up to $200,000 |
| What you need | A real migration, test or new workload that a partner works on with you | A self-funded startup, founded in the last 10 years, on a paid AWS plan | An Org ID from an Activate Provider; apply within 12 months of your latest funding |
| What it pays for | The project the partner filed for, as cash to the partner or AWS promotional credits, depending on the program | Eligible AWS usage on your account | Eligible AWS usage on your account |
| When AWS answers | AWS does not publish a time | 5 to 10 business days, AWS says | 5 to 10 business days, AWS says |
| Who decides | AWS | AWS | AWS |
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the work with you. Then it checks which partner-filed funding fits: MAP if you are moving to AWS, POC if you want to test something, or incremental workload (IW) funding if you are already on AWS and launching new work.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
Tell us what you run today and what you want to move, test or build. We pick one vetted AWS partner who checks MAP, POC and IW funding for you. We reply within 24 hours; your matched partner reaches out within 5 business days.