$100K aws credits · partner-filed funding · 2026

How much AWS funding can a partner file for a startup?

A vetted AWS partner can file MAP, POC or incremental workload (IW) funding for your startup. For startups that is usually $50K to $150K. Depends on the workload; AWS approves. Activate Founders, which you apply for yourself, starts at $1,000; AWS says select startups get up to $5,000. Startups pay nothing to be matched.

partner-filed MAP, POC or IW
$50K to $150K
Activate Founders, no investor
$1,000 to $5,000
who decides
AWS
what startups pay CloudRoute
$0
TL;DR
  • For most startups, the largest AWS funding comes from a partner, not from Activate. A vetted AWS partner can file MAP (migration), POC (proof of concept) or incremental workload (IW) funding: $50K to $150K for startups. Depends on the workload; AWS approves.
  • You apply for AWS Activate yourself. Founders is $1,000 to start, up to $5,000 for self-funded startups. Portfolio is up to $200,000 with an Org ID from your VC, accelerator or angel group. A consulting partner cannot file either one.
  • "$100K in AWS credits" is real in two ways: a package from an Activate Provider that you apply for yourself, or partner-filed funding for real work that AWS approves. There is no $100K tier for a startup with no investor and no project.
  • Startups pay nothing. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding. We reply within 24 hours; your matched partner reaches out within 5 business days.
who files what

IWho files AWS funding for a startup, and how much is it?

AWS funding for startups comes from two places. You apply for Activate credits yourself. A vetted AWS partner files MAP, POC or IW funding for real work. Partner routes come first in the table, because for startups without a VC they are the larger route.

The partner-filed amount comes from CloudRoute's partner records: $50K to $150K for startups. Depends on the workload; AWS approves. AWS does not publish startup-sized amounts for MAP, POC or IW, so be careful with any exact figure you see online.

The Activate amounts are from AWS's Activate credits page, checked on October 10, 2026. AWS decides every application, whoever files it.

Who files it
FundingWho files itAmountWhen it fits
Migration Acceleration Program (MAP)Your matched AWS partner$50K to $150K for startups. Depends on the workload; AWS approves.You are not on AWS yet and want to migrate.
Proof of concept (POC) fundingYour matched AWS partner$50K to $150K for startups. Depends on the workload; AWS approves.You want to test something, whether or not you are on AWS today.
Incremental workload (IW) fundingYour matched AWS partner$50K to $150K for startups. Depends on the workload; AWS approves.You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract.
AWS Activate FoundersFounder applies$1,000 to start, up to $5,000Self-funded startups with no investor or accelerator behind them.
AWS Activate PortfolioFounder appliesup to $200,000Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider.
AWS Credits for AI StartupsInvite only (AWS account manager)$200,000 or more, by invitationAI startups ready to scale after Activate Portfolio, invited by AWS.
Facts checked on October 10, 2026. AWS decides every application.
the amount

IIHow much AWS funding can a partner file for a startup?

For startups, partner-filed funding is usually $50K to $150K. Depends on the workload; AWS approves. A partner cannot promise an amount before AWS decides.

The amount follows the work, not your funding stage: the project, the AWS services it uses and how much new AWS usage it brings. The partner files a request for that project, and AWS sets what it approves.

Compare the partner range with Activate Founders, the tier AWS offers self-funded startups: $1,000 to start, and AWS says select startups can get up to $5,000. For a startup with no investor behind it and a real project ahead, partner-filed funding is usually the larger route.

Partner funding programs reach about $1M, but that tier is for enterprises such as banks, hospitals and municipalities, not startups. If someone promises your startup a fixed six-figure amount before anyone has looked at the work, ask where the number comes from.

Partner funding is tied to a project the partner works on. AWS's partner funding page says funds are available for partner-led opportunities to "explore proof of concepts, and accelerate migration projects". For MAP, it says partners receive cash or AWS promotional credits.

where the range comes from

$50K to $150K for startups comes from CloudRoute's partner records as of October 10, 2026. It is not an AWS price list. Depends on the workload; AWS approves.

MAP, POC or IW

IIIWhich partner route fits your startup: MAP, POC or IW?

Each route matches a situation. Your matched partner checks which one fits your work. If none fits, the partner tells you, and you still have Activate.

MAP (Migration Acceleration Program): you are moving to AWS

When it fits: You are not on AWS yet and want to migrate.

Who files it: Your matched AWS partner. Condition: The migration qualifies and AWS approves it.

What AWS says: The MAP page describes three phases: Assess, Mobilize, and Migrate and Modernize. It says MAP brings tools, training, partner expertise and financial investments to offset initial migration costs. More: MAP for startup migrations.

POC (proof of concept) funding: you want to test something

When it fits: You want to test something, whether or not you are on AWS today.

Who files it: Your matched AWS partner. Condition: The test qualifies and AWS approves it.

What AWS says: The partner funding page lists exploring proof of concepts as one use of partner funds. More: POC funding for startups.

IW (incremental workload) funding: you are on AWS and launching new work

When it fits: You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract.

Who files it: Your matched AWS partner. Condition: The new workload qualifies and AWS approves it.

What AWS says: AWS does not describe IW funding on a public page. The name comes from how AWS partners file the work, and the route is in CloudRoute's partner records. The partner files it through AWS's partner funding process. More: incremental workload funding.

aws activate

IVWhy can't a partner file AWS Activate for you?

Because AWS built Activate for founders to apply to directly. Founders, Portfolio and the AI Startups tier all start with you, not with a consulting partner.

  • AWS Activate Founders: $1,000 to start, up to $5,000. Apply yourself at aws.amazon.com/startups/credits. No investor, accelerator or partner needed.
  • AWS Activate Portfolio: up to $200,000. Apply yourself with the Org ID (or an invite) from your AWS Activate Provider. Apply within 12 months of your latest funding date. A consulting partner cannot file it.
  • AWS Credits for AI Startups: $200,000 or more. Invite only. Talk with your AWS account manager. There is no open application.

AWS lists the Activate rules on its credits page: pre-Series B, founded in the last 10 years, with an AWS account on a paid plan. You must be new to Activate credits or ask for more than you got before. AWS says Activate applicants hear back within 5 to 10 business days.

Some Activate Providers offer more than one package. AWS's own example is $25K for pre-seed startups and $100K for seed-stage startups. So a "$100K in AWS credits" offer from an investor or a startup platform is usually this kind of package. You apply with the provider's Org ID, and AWS decides.

AWS says thousands of VC firms, accelerators and startup organizations are Activate Providers, and it names Andreessen Horowitz, Brex, Carta, Greylock Partners, Sequoia and Y Combinator as examples. If you work with one of them, ask whether it can give you an Org ID.

activate and partner funding

VCan a startup use Activate credits and partner-filed funding?

They are separate programs with separate owners. You apply for Activate. Your partner files MAP, POC or IW funding for a project. AWS decides each one on its own.

Activate credits apply to your AWS account. AWS's Activate FAQ says they offset eligible AWS charges automatically each month, cannot be pointed at one service, and do not cover past bills. AWS says Activate credits usually expire within 1 to 2 years, depending on the package.

Partner-filed funding belongs to a project. The partner scopes the migration, test or new workload, files for it, and works on it with you. Tell your partner which credits you already hold, so the request is accurate. Whether both can apply to the same costs is AWS's call.

One rule applies to all AWS promotional credits. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees. See the AWS Promotional Credit Terms.

before the partner files

VIWhat does a partner need from you before it files?

Less than you might think. The partner writes the request. You give it the facts about your work.

  • What you run today: Your current cloud or hosting, your main services and your monthly bill. If you are on AWS, the Billing console shows it.
  • What you want to do: The migration, the test or the new feature, customer or contract, in a few plain sentences.
  • The AWS services it needs: Compute, databases, storage, or AI services such as Amazon Bedrock. A rough list is enough to start.
  • Expected AWS usage: A monthly estimate for the new work. AWS Cost Explorer forecasts spend up to 18 months ahead (monthly view). (AWS docs)
  • Who builds it, and when: Whether your team, the partner or both will do the work, and when you want to start.
do it yourself

VIIWhen do you not need a partner?

Often. Here is the honest list.

  • An Activate Provider backs you: Ask your VC, accelerator or angel group for its Org ID and apply for Activate Portfolio yourself at aws.amazon.com/startups/credits. It is up to $200,000. You need no one in between.
  • You are self-funded and have no project yet: Apply for Activate Founders yourself. It is $1,000 to start, up to $5,000. AWS says you hear back within 5 to 10 business days.
  • You want to plan a migration on your own: AWS Startups has a migration planner on the web and in IDEs. It maps services, estimates costs and checks credit eligibility (AWS Startups migrate page). You can run the move with its AI agent, ask an AWS expert, or ask AWS to connect you with a partner.
  • Your AWS use is small and steady: If there is no migration, test or new workload, there is nothing for a partner to file. Activate is the route that fits.

If none of these fit, and you have real work coming on AWS, a partner is worth one conversation. Being matched costs you nothing.

how CloudRoute works

VIIIWhat does CloudRoute do, and who pays it?

CloudRoute is a free referral service. We match your startup with one vetted AWS consulting partner that can file the funding your work may qualify for. Partners pay CloudRoute; startups pay nothing. CloudRoute is not part of AWS and does not decide applications.

Since January 2026, the CloudRoute team has helped startups secure $5M+ in AWS credits and funding, and has routed 40+ qualified applications to AWS partners.

side by side

Activate vs partner-filed funding: what differs?

Both are real AWS programs. They differ in who files, what you need and what they pay for.

MAP, POC or IW (your partner files)Activate Founders (you apply)Activate Portfolio (you apply)
Who applies or filesYour matched AWS partnerYouYou, with your provider's Org ID
Amount$50K to $150K for startups$1,000 to start, up to $5,000up to $200,000
What you needA real migration, test or new workload that a partner works on with youA self-funded startup, founded in the last 10 years, on a paid AWS planAn Org ID from an Activate Provider; apply within 12 months of your latest funding
What it pays forThe project the partner filed for, as cash to the partner or AWS promotional credits, depending on the programEligible AWS usage on your accountEligible AWS usage on your account
When AWS answersAWS does not publish a time5 to 10 business days, AWS says5 to 10 business days, AWS says
Who decidesAWSAWSAWS
Sources: AWS Activate credits page and FAQ, AWS partner funding page, CloudRoute partner records for the partner-filed range. Checked October 10, 2026.
not sure which route fits?
A vetted partner can tell you if your work qualifies for MAP, POC or IW funding.
Get matched free with a vetted AWS partner who can file it
how a match works

How a match works (example)

  1. You tell us about the work

    You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.

  2. We pick one partner

    We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.

  3. The partner checks which funding fits

    Your matched partner scopes the work with you. Then it checks which partner-filed funding fits: MAP if you are moving to AWS, POC if you want to test something, or incremental workload (IW) funding if you are already on AWS and launching new work.

  4. The partner files, AWS decides

    If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.

  5. You pay nothing

    CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.

AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.

faq

Common questions

Can I get $100K in AWS credits without a VC?
Not from Activate Founders. Without a VC, accelerator or angel group that is an Activate Provider, Activate gives $1,000 to start, up to $5,000. The other route is partner-filed funding for real work: a vetted AWS partner files MAP, POC or IW funding, usually $50K to $150K for startups. Depends on the workload; AWS approves.
Who can get $100K in AWS credits?
Three kinds of startups. Startups with a real migration, test or new workload can get partner-filed MAP, POC or IW funding, usually $50K to $150K. Depends on the workload; AWS approves. Startups backed by an Activate Provider can apply for Activate Portfolio, which goes up to $200,000. AI startups that AWS invites can get $200,000 or more, by invitation.
Can an AWS consulting partner apply for Activate Portfolio for me?
No. You apply for Portfolio yourself with the Org ID from your Activate Provider: a VC firm, accelerator, angel group or startup organization with a direct AWS relationship. A consulting partner cannot file it. What a partner can file is MAP, POC or IW funding for a project.
How long does it take to get AWS funding?
For Activate, AWS says you hear back within 5 to 10 business days; its FAQ says about 7 to 10 business days. For partner-filed MAP, POC or IW funding, AWS does not publish a review time, so ask your partner what to expect. On our side: We reply within 24 hours; your matched partner reaches out within 5 business days.
What does partner-filed funding pay for?
The project it was filed for. AWS's partner funding page says programs such as MAP pay the partner in cash or AWS promotional credits. Before you sign anything, ask your partner what the funding covers and whether anything is left for you to pay. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees.
What about $200K, $500K or $1M in AWS credits?
Activate Portfolio goes up to $200,000 for startups backed by an Activate Provider. AWS Credits for AI Startups is $200,000 or more, by invitation. The AWS Generative AI Accelerator gave its 2025 cohort of 40 startups up to $1 million each in AWS credits. AWS selects the startups; no partner files it. AWS does not publish other tiers at these sizes. Partner funding programs reach about $1M, but that tier is for enterprises such as banks, hospitals and municipalities, not startups. For a startup with no investor and no AWS invitation, partner-filed funding for real work is the route you can start now.
Is CloudRoute a middleman? Why is it free?
CloudRoute is a free referral service. We match you with one vetted AWS consulting partner. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding; startups pay nothing. CloudRoute is not part of AWS and does not issue credits.
What if my work does not qualify?
The partner tells you, and the match costs you nothing. You can still apply for Activate yourself: Founders if you are self-funded, Portfolio if an Activate Provider backs you.

Find out what a partner can file for your work

Tell us what you run today and what you want to move, test or build. We pick one vetted AWS partner who checks MAP, POC and IW funding for you. We reply within 24 hours; your matched partner reaches out within 5 business days.