At seed, you apply for Activate yourself: Portfolio (up to $200,000) with the Org ID from an investor or accelerator that is an Activate Provider, or Founders ($1,000 to start, up to $5,000) if none is. For a migration, a test or new work on AWS, a vetted AWS partner can file MAP, POC or IW funding: $50K to $150K for startups. Depends on the workload; AWS approves.
AWS sets the Activate tier by who backs you, not by the name of your round. The same rules apply at pre-seed.
Raised from $100,000 to up to $200,000 in June 2026. Earlier versions of this page said a partner could file Portfolio for you and gave typical award splits. Both were wrong: you apply yourself, and AWS does not publish award splits.
A seed round raised on SAFEs from several angels works the same way. Ask each investor, and any accelerator you joined, whether it is an Activate Provider.
Only an AWS consulting partner can request MAP, POC and incremental workload (IW) funding. It is tied to real work and separate from Activate. $50K to $150K for startups. Depends on the workload; AWS approves.
AWS says MAP funds give partners cash or AWS promotional credits to speed up customer migrations, and that partner funds help explore proofs of concept (AWS partner funding page, AWS MAP page).
You can apply for Activate and also work with a partner. The two do not depend on each other.
You apply for Activate credits yourself. Only an AWS consulting partner can request MAP, POC and incremental workload (IW) funding.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
Activate credits usually expire within 1 to 2 years, depending on the package. Apply when you have work to run on them.
AWS Cost Explorer forecasts spend up to 18 months ahead (AWS docs). Use it to see when your credits will run out.
Unless AWS agrees otherwise, promotional credits do not pay upfront fees for Savings Plans or Reserved Instances, AWS Marketplace or AWS Professional Services (AWS promotional credit terms).
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the work with you. Then it checks which partner-filed funding fits: MAP if you are moving to AWS, POC if you want to test something, or incremental workload (IW) funding if you are already on AWS and launching new work.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
Tell us what you run and what you plan to move, test or build. We reply within 24 hours; your matched partner reaches out within 5 business days.