Activate is for pre-Series B startups, so a Series B round closes that door for new Activate credits. What fits next is partner-filed funding: MAP for a migration to AWS, POC for a test, incremental workload (IW) funding for new work on AWS. A vetted AWS partner files it when the work qualifies and AWS approves. For lower rates on steady usage, AWS offers Savings Plans.
AWS lists Activate eligibility as pre-Series B, founded in the last 10 years, with an AWS account on a paid plan.
So a startup that has closed a Series B cannot apply for new Activate Founders or Portfolio credits (AWS credits page). Earlier versions of this page said otherwise and capped Portfolio at the old figure. Both were wrong.
Credits you were granted before the round stay in your account until they expire. AWS says Activate credits usually expire within 1 to 2 years, depending on the package. Check the balance and expiry dates in the Billing console.
AWS Credits for AI Startups ($200,000 or more, by invitation) is invite only, through your AWS account manager. It is meant for AI startups ready to scale after Activate Portfolio.
Only an AWS consulting partner can request these. Each one is tied to a real piece of work, not to a funding round. $50K to $150K for startups. Depends on the workload; AWS approves.
AWS says MAP funds give partners cash or AWS promotional credits to speed up customer migrations, at each phase of the migration (AWS partner funding page, AWS MAP page). AWS offers migration investments, as AWS credits or partner investments, to offset one-time migration costs. Source: the AWS Startups migration page.
Earlier versions of this page quoted MAP percentages per phase. They are not on the AWS pages linked here, so they are gone. Your matched partner scopes the work, files the request, and AWS decides the amount.
With Activate closed to new applications, these are the AWS funding routes left. A partner files three of them. AWS invites you to the fourth.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
Funding pays for specific work. For the steady baseline you run every month, AWS offers Savings Plans: a usage commitment in exchange for a lower price. AWS says they save up to 72% compared to On-Demand prices.
Promotional credits do not pay Savings Plans or Reserved Instance upfront fees. If you still have credits, plan when to commit so you do not pay for a commitment while credits cover the same usage.
AWS Cost Explorer forecasts spend up to 18 months ahead (AWS docs). Use it to size a commitment and to see when your remaining credits run out. For pricing on larger committed spend, talk to your AWS account team.
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the migration with you. Then it checks whether the move qualifies for MAP (Migration Acceleration Program) funding. MAP is for teams that are not on AWS yet.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
Tell us what you run and what you plan to move, test or build. We reply within 24 hours; your matched partner reaches out within 5 business days.