At Series A there are two separate routes to a figure like this. Activate Portfolio, which you apply for with your investor's Org ID, goes up to $200,000. And a vetted AWS partner can file MAP, POC or IW funding for specific work: $50K to $150K for startups. Depends on the workload; AWS approves.
They are separate. Different people apply, different rules apply, and AWS decides each one.
Activate Portfolio. Apply yourself with the Org ID (or an invite) from your AWS Activate Provider. Apply within 12 months of your latest funding date. A consulting partner cannot file it. It goes up to $200,000, and your provider's offer sets the amount.
Partner-filed funding. A vetted AWS consulting partner scopes a migration, a test or new work with you and files the request. For startups it is $50K to $150K. Depends on the workload; AWS approves.
Some pages build $150K from Portfolio plus fixed amounts from other programs, including one AWS does not run. That stack is not real. Neither are the approval percentages quoted for it.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
You fill in a short form: what you run today, what you want to move, test or build, your stage and your region.
We read your answers and pick one vetted AWS consulting partner that fits the work, the stack and the region. We reply within 24 hours; your matched partner reaches out within 5 business days.
Your matched partner scopes the work with you. Then it checks which partner-filed funding fits: MAP if you are moving to AWS, POC if you want to test something, or incremental workload (IW) funding if you are already on AWS and launching new work.
If the work qualifies, the partner files the funding request with AWS. AWS reviews it and decides. The amount depends on the workload.
CloudRoute is free for startups. Partners pay CloudRoute a monthly membership plus 10% of AWS-approved funding.
AWS Activate credits are separate, and you apply for them yourself. Use Activate Founders if no investor backs you. Use Activate Portfolio with the Org ID or invite from your VC, accelerator, incubator or angel group if it is an Activate Provider. A consulting partner cannot apply for Activate on your behalf.
A vetted AWS partner checks whether your work qualifies for MAP, POC or IW funding and files it if it does. $50K to $150K for startups. Depends on the workload; AWS approves. We reply within 24 hours; your matched partner reaches out within 5 business days.