AWS Personalize pricing: every on-demand rate, from the AWS Price List.
Amazon Personalize is billed per use with no upfront fee for on-demand rates. Main rates in US East (N. Virginia): $0.00015 per Batch Recommendations ($0.15 per 1,000 Recommendation Requests); $0.000067 per Batch Recommendations ($0.067 per 1,000 Recommendations); $16.70 per 1M Real Time Recommendation Requests ($0.0167 per 1,000 recommendations as additional metadata charge). Prices from the AWS Price List published September 11, 2026.
- $0.00015 per Batch Recommendations: $0.15 per 1,000 Recommendation Requests
- $0.000067 per Batch Recommendations: $0.067 per 1,000 Recommendations
- $16.70 per 1M Real Time Recommendation Requests: $0.0167 per 1,000 recommendations as additional metadata charge
- AWS credits pay for Personalize usage. For larger work, a vetted AWS partner can request the funding only partners can file.
IHow much does AWS Personalize cost?
On-demand rates in US East (N. Virginia), as AWS lists them in the Price List published September 11, 2026.
Source: AWS Price List file for Amazon Personalize (version 20260911124458), read on November 14, 2026. Prices differ by Region and change without notice; check the AWS pricing page before you commit.
| Rate | Price (USD) | Billed |
|---|---|---|
| $0.15 per 1,000 Recommendation Requests | $0.00015 | per Batch Recommendations |
| $0.0278 per 1,000 Recommendation Requests | $27.777 | per 1M Real Time Recommendation Requests |
| $0.0139 per 1,000 Recommendation Requests | $13.888 | per 1M Real Time Recommendation Requests |
| $0.067 per 1,000 Recommendations | $0.000067 | per Batch Recommendations |
| $0.058 per 1,000 Recommendations | $0.000058 | per Batch Recommendations |
| $0.050 per 1,000 Recommendations | $0.00005 | per Batch Recommendations |
| $0.0167 per 1,000 recommendations as additional metadata charge | $16.70 | per 1M Real Time Recommendation Requests |
| $0.0167 per 1,000 recommendations as additional metadata charge | $0.0000167 | per Recommendations |
| $0.05 per GB | $0.05 | per GB |
| $0.24 per Training Hour | $0.24 | per TrainingHour |
| $0.1 per hour as additional metadata charge | $0.10 | per Recommender hour |
| $1 per theme from content generator | $1.00 | per Batch Recommendations |
| per 1,000 Interactions | $0.000002 | per Interactions |
| per 1,000 Recommendation Requests | $55.555 to $150.00 | per 1M Real Time Recommendation Requests |
| per 1000 recommendations | $0.0000208 to $0.0000833 | per Recommendations |
| per 1k users in customer dataset for each segment generated | $0.001 to $0.016 | per Batch Segment |
| per recommender hour | $0.005 to $0.375 | per Recommender hour |
IICan AWS credits pay for Personalize?
AWS Activate credits pay for eligible AWS services, and Amazon Personalize usage is billed on your AWS invoice like any other service. Activate Founders gives $1,000 to start, up to $5,000; you apply for it yourself. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees.
For a larger project on Personalize, a vetted AWS partner can request funding only partners can file: MAP for a migration, POC to test something, incremental workload funding for new work. For startups that is usually $50K to $150K. Depends on the workload; AWS approves.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
Estimate your monthly bill
Enter how much you expect to use in a month. Uses the on-demand rates above (US East (N. Virginia), AWS Price List September 11, 2026). Tiered discounts, free tier allowances and taxes are not included.
Common questions
How much does AWS Personalize cost?
Where do these Personalize prices come from?
Can I pay for Personalize with AWS credits?
Running Personalize on AWS, or about to?
A vetted AWS partner checks which AWS funding fits your workload: MAP, POC or incremental workload funding. We reply within 24 hours; your matched partner reaches out within 5 business days.