Amazon Rekognition is billed per use with no upfront fee for on-demand rates. Main rates in US East (N. Virginia): $0.015 per API Calls ($0.015 per API call for 0-500K streaming calls); $0.0666667 per minutes (Custom Labels Inference: $0.06666667 per minute ($4 per hour)); $0.0166667 per minutes (Custom Labels Training: $0.01666667 per minute ($1 per hour)). Prices from the AWS Price List published September 11, 2026.
On-demand rates in US East (N. Virginia), as AWS lists them in the Price List published September 11, 2026.
Source: AWS Price List file for Amazon Rekognition (version 20260911124504), read on November 14, 2026. Prices differ by Region and change without notice; check the AWS pricing page before you commit.
| Rate | Price (USD) | Billed |
|---|---|---|
| $0.015 per API call for 0-500K streaming calls in US East (N. Virginia) | $0.015 | per API Calls |
| $0.0125 per API call for 500K-3M streaming calls in US East (N. Virginia) | $0.0125 | per API Calls |
| $0.010 per API call for >3M streaming calls in US East (N. Virginia) | $0.01 | per API Calls |
| Custom Labels Inference: $0.06666667 per minute ($4 per hour) | $0.0666667 | per minutes |
| Custom Labels Training: $0.01666667 per minute ($1 per hour) | $0.0166667 | per minutes |
| Custom Labels Training: USD $0.0.08333333 per minute ($5 per hour) for US East (N.Virginia) | $0.0833333 | per minutes |
| Images Processed for Image Properties: Non Free Tier: 0-1M images per month in US East (N. Virginia) | $0.00075 | per Images Processed |
| Images Processed for Image Properties: Non Free Tier: 1M-5M images per month in US East (N. Virginia) | $0.0006 | per Images Processed |
| Images Processed for Image Properties: Non Free Tier: 35M+ images per month in US East (N. Virginia) | $0.0001875 | per Images Processed |
| Images Processed for Image Properties: Non Free Tier: 5M-35M images per month in US East (N. Virginia) | $0.00045 | per Images Processed |
| Images Processed: 1,000,001 - 10 MM images processed per month, 0.80 USD per 1000 images processed. | $0.0008 | per Images Processed |
| Images Processed: 10,000,001 - 100MM images processed per month, 0.60 USD per 1000 images per 1000 images processed. | $0.0006 | per Images Processed |
| Images Processed: 100MM+ images processed per month, 0.40 USD per 1000 images per 1000 images processed. | $0.0004 | per Images Processed |
| Images Processed: 5001 - 1 MM images processed per month, 1.00 USD per 1000 images processed. | $0.001 | per Images Processed |
| Storage: 0.01 USD per 1000 Faces stored per month. | $0.00001 | per Faces-Mo |
| Storage: 0.01 USD per 1000 Faces stored per month. | $0.00001 | per Users-Mo |
| MinsOfArchVideoProcessed: 0.10 USD per minute of Archived Video processed | $0.10 | per Minutes Processed |
| $0.05 per Minutes Processed for MinsOfArchVideoProcessed:Shot in US East (N. Virginia) | $0.05 | per Minutes Processed |
| $0.05 per Minutes Processed for MinsOfArchVideoProcessed:TechCue in US East (N. Virginia) | $0.05 | per Minutes Processed |
| MinsOfLiveVideoProcessed: 0.12 USD per minute of Live Stream Video processed | $0.12 | per Minutes Processed |
| Number of minutes of Live stream video processed using StreamProcessor APIs | $0.00817 | per Minutes Processed |
| Images Processed for Custom Moderation: Non Free Tier: 0-1M images per month in US East () | $0.0012 | per Images Processed |
| Images Processed for Custom Moderation: Non Free Tier: 1M-5M images per month in US East () | $0.00096 | per Images Processed |
| Images Processed for Custom Moderation: Non Free Tier: 35M+ images per month in US East () | $0.0003 | per Images Processed |
| Images Processed for Custom Moderation: Non Free Tier: 5M-35M images per month in US East () | $0.00072 | per Images Processed |
| Images Processed: Non Free Tier : 0 - 1000000 images processed per month | $0.001 | per Images Processed |
| Images Processed: Non Free Tier : 1000000 - 5000000 images processed per month | $0.0008 | per Images Processed |
| Images Processed: Non Free Tier : 5M-30M images processed per month | $0.0006 | per Images Processed |
| Images Processed: Non Free Tier: 35M+ images processed per month | $0.00025 to $0.0004 | per Images Processed |
AWS Activate credits pay for eligible AWS services, and Amazon Rekognition usage is billed on your AWS invoice like any other service. Activate Founders gives $1,000 to start, up to $5,000; you apply for it yourself. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees.
For a larger project on Rekognition, a vetted AWS partner can request funding only partners can file: MAP for a migration, POC to test something, incremental workload funding for new work. For startups that is usually $50K to $150K. Depends on the workload; AWS approves.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
Enter how much you expect to use in a month. Uses the on-demand rates above (US East (N. Virginia), AWS Price List September 11, 2026). Tiered discounts, free tier allowances and taxes are not included.
A vetted AWS partner checks which AWS funding fits your workload: MAP, POC or incremental workload funding. We reply within 24 hours; your matched partner reaches out within 5 business days.