AWS End User Messaging pricing: every on-demand rate, from the AWS Price List.
AWS End User Messaging is billed per use with no upfront fee for on-demand rates. Main rates in US East (N. Virginia): $1.00 per 1M Messages (Monthly ADM Push Message Delivery Attempts); $1.00 per 1M Messages (Monthly APNS Push Message Delivery Attempts); $1.00 per 1M Messages (Monthly Baidu Push Message Delivery Attempts). Prices from the AWS Price List published October 13, 2026.
- $1.00 per 1M Messages: Monthly ADM Push Message Delivery Attempts
- $1.00 per 1M Messages: Monthly APNS Push Message Delivery Attempts
- $1.00 per 1M Messages: Monthly Baidu Push Message Delivery Attempts
- AWS credits pay for End User Messaging usage. For larger work, a vetted AWS partner can request the funding only partners can file.
IHow much does AWS End User Messaging cost?
On-demand rates in US East (N. Virginia), as AWS lists them in the Price List published October 13, 2026.
Source: AWS Price List file for AWS End User Messaging (version 20261013151642), read on November 14, 2026. Prices differ by Region and change without notice; check the AWS pricing page before you commit.
| Rate | Price (USD) | Billed |
|---|---|---|
| Monthly ADM Push Message Delivery Attempts in US East (N. Virginia) | $1.00 | per 1M Messages |
| Monthly APNS Push Message Delivery Attempts in US East (N. Virginia) | $1.00 | per 1M Messages |
| Monthly Baidu Push Message Delivery Attempts in US East (N. Virginia) | $1.00 | per 1M Messages |
| Monthly GCM Push Message Delivery Attempts in US East (N. Virginia) | $1.00 | per 1M Messages |
| Monthly In-app Message Requests | $110.00 | per 1M Requests |
| $1,250 per Month for Deliverability-Subscription in US East (N. Virginia) | $1,250 | per Month |
| $10 per Tests for Predictive-Tests in US East (N. Virginia) | $10.00 | per Units |
| $25.0 per Unit for Domain-Inboxplacement in US East (N. Virginia) | $25.00 | per Unit |
| Monthly Email Sends | $100.00 | per 1M Count |
| Monthly Push Message Delivery Attempts | $1.00 | per 1M Messages |
| Monthly Targeted Audience Price | $0.0012 | per Users |
| WhatsApp us-east-1 message | $0.005 | per Messages |
| per 1,000,000 Amazon Pinpoint events per month thereafter | $1.00 | per 1M Events |
IICan AWS credits pay for End User Messaging?
AWS Activate credits pay for eligible AWS services, and AWS End User Messaging usage is billed on your AWS invoice like any other service. Activate Founders gives $1,000 to start, up to $5,000; you apply for it yourself. AWS promotional credits do not pay Savings Plans or Reserved Instance upfront fees.
For a larger project on End User Messaging, a vetted AWS partner can request funding only partners can file: MAP for a migration, POC to test something, incremental workload funding for new work. For startups that is usually $50K to $150K. Depends on the workload; AWS approves.
| Funding | Who files it | Amount | When it fits |
|---|---|---|---|
| Migration Acceleration Program (MAP) | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are not on AWS yet and want to migrate. |
| Proof of concept (POC) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You want to test something, whether or not you are on AWS today. |
| Incremental workload (IW) funding | Your matched AWS partner | $50K to $150K for startups. Depends on the workload; AWS approves. | You are already on AWS and are launching new work: a new AI feature, a new customer or a new contract. |
| AWS Activate Founders | Founder applies | $1,000 to start, up to $5,000 | Self-funded startups with no investor or accelerator behind them. |
| AWS Activate Portfolio | Founder applies | up to $200,000 | Startups backed by a VC firm, accelerator or angel investor that is an AWS Activate Provider. |
| AWS Credits for AI Startups | Invite only (AWS account manager) | $200,000 or more, by invitation | AI startups ready to scale after Activate Portfolio, invited by AWS. |
Estimate your monthly bill
Enter how much you expect to use in a month. Uses the on-demand rates above (US East (N. Virginia), AWS Price List October 13, 2026). Tiered discounts, free tier allowances and taxes are not included.
Common questions
How much does AWS End User Messaging cost?
Where do these End User Messaging prices come from?
Can I pay for End User Messaging with AWS credits?
Running End User Messaging on AWS, or about to?
A vetted AWS partner checks which AWS funding fits your workload: MAP, POC or incremental workload funding. We reply within 24 hours; your matched partner reaches out within 5 business days.